LeBron James' Son Bronny Inks Deal w/ PSD Underwear For 'Signature' C
Getty UPDATE12:16 PM PT -- LeBron just congratulated Bronny on his new deal ... writing, "Yessir!!!! Who's ready for the @bronny collection that's coming with @psdunderwear??!!! Well I know I am."
UPDATE"Need those ASAP son! Thank you in advance. Lol. Congrats Young 🤴🏾 #ThekidfromAKRON 🤴🏾."
Bronny James isn't just following in his father's footsteps on the basketball court ... he's also inherited pops business acumen -- the high school phenom just landed a deal with PSD underwear, and will release a signature collection later this year.
LeBron James' oldest son -- who has ambitions of playing in the NBA one day -- isn't wasting any time securing the bag.
PSD announced news of the huge signing on Thursday ... officially welcoming Bronny to their family.
FYI, 17-year-old Bronny Jr. -- a star on the Sierra Canyon basketball team -- is the youngest athlete entrepreneur to partner with the underwear company, according to PSD.
Waiting for your permission to load the Instagram Media.
ncG1vNJzZmivp6x7tbnZZ5qopV9nfXN%2BjmlpaGpkZLmmrtGopWaikaKytHnSqKVmmqKku6%2FFjKWYp5yjYrGmrctmp6ycXaq7pbHRsJyaql2otqi6wK2sq51dmLytuMScq6KnnmQ%3D